1. Information Architecture Redesign
Before: Confusing navigation with 6 menu items.
After: Streamlined 4-section structure
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Home (Hero + Quick Portfolio Preview)
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Portfolio (Fully accessible)
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Investment (Clear pricing tiers)
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Contact (Prominent inquiry form)
2. Visual Storytelling Approach
Describe the service and how customers or clients can benefit from it. This is the place to add a short description with relevant details, like pricing, duration and how to book.
3. Mobile-First Design
Describe the service and how customers or clients can benefit from it. This is the place to add a short description with relevant details, like pricing, duration and how to book.
🔍 Research & Discovery Phase
I conducted necessary user research and put together key findings to piece together pain points and needs toward company goals.
Primary Users
Engaged couples (ages 25-35) experience paintpoints: Difficulty navigating galleries, unclear pricing and package info, poor conversion rate.
Competitive Analysis
Analyzed 12 local wedding photographers and identified opportunities:
Portfolio presentation were inconsistent and SEO optimization was generally lackluster.
Technical Audit
Existing site issues:
Page load speed averages 8+ seconds, missing alt texts and meta descriptions, outdated CMS
🎯Business Goals and Key Success Metrics
WHAT WAS ACHIEVED
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Increase online visibility and search rankings
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Improve user engagement and portfolio presentation
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Optimize site structure and information architecture
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Drive more wedding photography inquiries
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Modernize brand presence to compete with larger studios
Primary Objectives
1
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🚀 Search ranking: 60th → 1st place
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📈 Site visibility increase: 9% improvement in SEO metrics
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⚡ Zero downtime during platform migration
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💰 On-time, on-budget delivery
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📱 Mobile-first responsive design implementation
Key Results Achieved
2
Sancii Website
With the old platform being outdated, Sancii needed a brand new refresh with a minimalistic, modern look while staying within their documentary style.
Skills
Figma (Mobile & Desktop)
Showit Web Builder
Sancii
💡 Design Strategy & Solutions
CHALLENGE
With new clients rolling in, Sancii needs a revamped platform to showcase their stunning portfolio and captivate their customers. With poor visibility and optimization, the site ranked 60th in search results and wasn't converting visitors into inquiries.
SOLUTION
A complete website redesign focused on visual storytelling, improved user experience, and SEO optimization that transformed their online presence.
The Website
Use this space to promote the business, its products or its services. Help people become familiar with the business and its offerings, creating a sense of connection and trust. Focus on what makes the business unique and how users can benefit from choosing it.
